Our story begins in Ethiopia. A place with a history and character of its own, where the past remains present in the rhythm of everyday life. 

Named after a battle fought in the late 1930s, Gogetti carries a memory of resilience and independence. That spirit continues to shape the way we see.

Certain things travel with us. The memory of a place. The way someone carried themselves. The care taken in getting dressed, even when there was no particular occasion. These impressions become part of our perspective, sometimes visible, sometimes quietly in the background.

From this connection, we create menswear for a life with many settings. Everyday clothes and more considered dressing belong to the same wardrobe. Pieces to wear from a slow morning to a full day in the city, or an evening around a table. Attention to fabric, cut and detail gives them character. The person wearing them makes them their own.

Our point of view continues to evolve. Where we come from remains part of what we make.